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Again in 2014, Aerie committed to Photoshop-unfastened ads—changing into a massive player in fashion’s frame positivity motion. The lingerie brand has on the grounds that tapped model Iskra Lawrence to entrance many of its campaigns, appointing her as a good #AerieREAL Position Style.
Today, the brand introduced the growth of its #AerieREAL Position Model circle of relatives with three new faces: actress/activist Yara Shahidi, Olympic gold medal gymnast Aly Raisman, and singer Rachel Platten. Becoming A Member Of forces with Iskra, the three younger ladies seem together in Aerie’s up to date unretouched marketing campaign for Spring 2018.
Iskra and Yara Ali Mitton
“Yara, Aly, Rachel, and Iskra actually embody AerieREAL and what it means to be sturdy, assured, and happy for your own pores and skin. At Aerie, we imagine in authentic, actual beauty and not airbrush our fashions. Now, more than ever, we want to inspire ladies all over the place to feel empowered to embody their own distinctive traits and beautiful ACTUAL selves,” Jennifer Foyle, Aerie Global Logo President, mentioned in a statement from the emblem.
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Aly Raisman Ali Mitton
In Addition to the spring ads, all 4 Aerie Function Fashions will further the brand’s project of female empowerment via talking on “Real Communicate” panels at Aerie retail outlets across the usa and designing a range of products with 100% of sales benefiting a charity of their choice. The unique designs by way of Yara, Aly, Rachel, and Iskra might be available to shop at Aerie starting this March.
Iskra Lawrence Ali Mitton
KEEP THE FUNCTION MODELS’ FAVORITE AERIE PIECES
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Yara Shahidi Ali Mitton
RETAILER THE POSITION MODELS’ FAVORITE AERIE PIECES
Rachel Platten Ali Mitton Advertisement – Continue Reading Under
With Yara’s activism, Aly’s brave account of her sexual assault, and Rachel’s empowering songs, the 3 women make for the very best additions to Aerie’s really feel-excellent, inspiring circle of relatives of younger function models.