Snap publicly launched its Lens Studio this past week, meaning that brands and common other folks can create their own augmented reality lenses. We figured manufacturers might take advantage of the platform and maybe even pay Snap for promotion in their paintings. But lately, we saw an in fact creative thought for the customized lenses: to preview your food.
with Snapcodes on menus, you’ll see sooner than you purchase #LensStudio pic.twitter.com/7B6wMXoTwL
— Ellis Hamburger (@hamburger) December 22, 2017
Snap worker (and previous Verge creator) Ellis Hamburger tweeted that eating place owners may create their very own lenses and proportion the Snapcode to them on their menu. Consumers may then view the meals ahead of ordering in AR. the one technique to retrieve a friend’s lens is through scanning its Snapcode, which necessarily works like a QR code in Snapchat. The Snapcode is workable for a year after it’s created, so customers can free up it more than one occasions.
Snap’s fakeburger is v practical pic.twitter.com/YcEmb9tuBa
— Matthew Panzarino (@panzer) December 22, 2017
This Is a cool use of the platform, although zero eating places take advantage of it. The Usage Of AR to preview your meals makes simply as much experience as checking Instagram tags, which I do the entire time. Plus, seeing the food in entrance of you makes it more appealing, goodbye as it is a nice symbol. I’d be into this.