Panono keeps to be a shining instance of everything that may go wrong with crowdfunding. After raising $1.25 million, going bankrupt, and failing to ship its product to most backers, supporters of the marketing campaign are now being presented a 2nd chance to obtain the 360-degree digicam they already paid $500 for — through paying every other $1,100 extra.
Closing we heard from Panono, its belongings had been scooped up through an investment corporate named the Bryanston Workforce and positioned inside of a keeping company named Professional360. at the time, the Bryanston Group stated it felt “morally obliged” to do something for the Panono backers who never gained their digicam, which made it sound like the corporate would possibly make and ship gadgets out or offer refunds.
but it surely turns out, the answer is neither: Bryanston is offering backers an opportunity to buy the puzzlingly pricey Panono digital camera at a discount.
“we think that is a fair be offering.”
Backers of the Panono have already paid at least $500 to receive a digicam. Having done that, they’re now being offered the chance to buy a digicam bundle at what Professional360 claims is production price — or part off its retail value. Backers have the option among two other bundles, which, discount incorporated, vary from a little over $1,ONE HUNDRED TWENTY to $1,240.
To be in reality transparent, this is a terrible deal. Backers have been with out their cash for just about four years, and so they’re now being given the chance to shop for the digicam at a no longer specifically really extensive discount while you come with the money they’ve already paid.
On best of that, 360-degree cameras have advanced considerably in the 4 years considering the fact that Panono’s crowdfunding campaign. Backers idea they have been shopping for a slightly expensive and reasonably ingenious toy. However at this element, you’ll buy something that replicates the purposes of the Panono for under $ONE HUNDRED. (It received’t have the answer of the 36-lens Panono, but the high quality probably received’t be all that remote.)
Professional360 may be giving Indiegogo backers who purchase the digital camera unfastened and limitless use of Panono’s paid cloud options, however the ones features are a shaggy dog story. Panono provides loose garage of 360-degree footage in the cloud for all customers because it is, that is great. nevertheless it charges €9.90 (approximately $11.70) monthly for get admission to to enhancing features, and it charges another €19.90 (about $23.50) to remove a Panono watermark that gets put on the images.
The frustrating part for backers is that they don’t have any recourse right here. The Bryanston Staff didn’t buy all of Panono — it only purchased the corporate’s property, logos, and patents — so it might make new Panono cameras, but it surely doesn’t dangle any of the liabilities that got here with the corporate. that incorporates owing anything else to the two,000 or so backers who paid money and not received their cameras.
To make all of this more complicated, Professional360 says it’ll handiest promote 50 discounted cameras per month to backers (and each backer is restricted to only one digital camera). At The Same Time As the corporate says it’s making an exception this month and can sell past the 50-digital camera restrict, that also manner it would take years for backers to get their cameras (though it’s laborious to imagine most nonetheless want them at this aspect).
Professional360 has emailed backers with the offer and claims that the majority replies are “very sure” and that it won more than 50 orders in exactly the first hour after reaching out. “we think this is a fair be offering, as we do not earn any margin on the camera and backers could still be paying — in overall — significantly lower than any of our common shoppers,” a company spokesperson mentioned in a press release. “we’re happy to after all end the Indiegogo supporters’ years of ready and uncertainty. we’re last a chapter in Panono’s historical past and glance forward to what lies in advance.”
However the corporate’s be offering is much from what backers signed up for once they set down $500 four years ago. that is an excessively good reminder that, specifically while it comes to sophisticated tech merchandise, it’s incessantly a good idea to attend to look if a crowdfunding undertaking in truth ships as opposed to giving the campaign money up front, even supposing it approach dropping out on a reduction.